The story
of POP
POP Founder, Catrin Lewis has been shaping "Employee Experience" long before it became a buzzword, positively impacting over five million employees worldwide. She’s inspired leaders across hundreds of companies to build cultures where teams feel proud, passionate, and productive.
Now, POP is here for the entrepreneurs, start-ups, and emerging businesses shaping the future of work. With over a decade of experience in fast-paced, PE-backed tech environments, POP brings invaluable insights to help supercharge start-ups or scale-up toward businesses mission and goals.
The challenge
The challenge in creating the brand for POP was to develop an identity that captured their dynamic mission to revolutionise workplace culture while standing out in a competitive market. It required crafting a visual and verbal identity that resonated with forward-thinking leaders, effectively balancing boldness and professionalism. The goal was to create a brand that not only communicated POP’s mission but also inspired connection and reflected their innovative approach to driving meaningful change in organisations.
The Project
The POP logo was designed to encapsulate the brand’s vibrant and people-focused mission. The use of smiley face elements within the logo reflects the positive impact POP aims to have on workplace culture, emphasising connection, engagement, and happiness. Each shape was carefully crafted to convey warmth and approachability, making the logo feel human and relatable.
Make it stand out
The bright, dynamic color palette of yellow, orange, red, and pink was chosen to evoke energy, optimism, and creativity—qualities that align with POP’s goal of inspiring leaders and creating thriving workplace environments. These colors also create a visual sense of momentum and enthusiasm, reinforcing the idea of culture “popping” with life and positivity. Overall, the logo blends playful elements with a professional design, making it both memorable and meaningful, perfectly aligned with the challenge of capturing POP’s unique essence.
