Experiential marketing & brand activation

To bring Reward Gateway’s mission, "Let’s make the world a better place to work" to life in a fun, engaging way at popular event Employee Benefits Live, which took place at Excel London, we reimagined it as "Let’s bake the world a better place to work." Event attendees received a recipe sticker card, selecting the ingredients (or workplace priorities) most important to them and sticking them onto a cupcake card. In return, they were rewarded with a freshly baked cake.

This interactive approach not only created a memorable brand experience but also provided sales reps with instant insight into attendees' key interests, sparking more meaningful conversations. The activation was a huge success, complete with branded giveaways like wooden spoons and staff uniforms featuring chef hats and aprons.