Experiential marketing & brand activation

At SHRM Las Vegas, our goal was to attract as many attendees as possible to the Reward Gateway booth, generating leads while creating a lasting impression. With thousands of attendees, we needed an activation that was quick, engaging, and memorable—something that would make follow-ups easier for the sales team.

We leveraged the existing Reward Gateway "Bad bosses ruin lives" slogan to tie the activation back to Reward Gateway’s employee engagement solutions. Using Cricut machines, we designed four bespoke prints for attendees to choose from, then heat-pressed their selection onto a T-shirt in real time. The activation was a massive success, with some attendees queuing for nearly an hour to take part, making Reward Gateway one of the most talked-about booths at the event.